This SMS Privacy Policy explains how Excalibur Enterprises, Ltd. (“Excalibur,” “we,” “us,” “our”) collects, uses, stores, and shares your information when you opt in to receive SMS/text messages from us. By providing your phone number and opting in, you consent to the practices described below.
- Information We Collect
- Phone number, contact name, and any information you provide at opt-in.
- Opt-in/opt-out status and message history (sent messages, delivery receipts, timestamps).
- Device and carrier information needed for delivery.
- Limited metadata (e.g., IP address) collected during sign-up when applicable.
- How We Use Your Information
- To send transactional and informational SMS messages (service alerts, account notices, reminders, emergency notifications).
- To send marketing/promotional messages only if you explicitly opt in to marketing.
- To manage subscriptions (opt-in/opt-out), troubleshoot delivery issues, and maintain logs for quality and compliance.
- To comply with legal obligations.
- Legal Basis and Consent
- We send SMS messages based on your explicit consent. You may withdraw consent at any time by using the opt-out instructions in any message or by contacting us.
- Message Frequency and Carrier Charges
- Message frequency depends on the program. Standard messaging and data rates from your carrier may apply. You are responsible for any carrier fees.
- Opt-Out and Help
- To stop receiving SMS, reply STOP to any message from Excalibur. After you opt out, we may send a confirmation message.
- For help, reply HELP to any message or contact us at the methods below.
- Opt-out requests will be processed promptly; you may receive a final confirmation message.
- Sharing and Disclosure
- We do not sell your phone number. We may share information with: service providers (SMS platforms, analytics, hosting) that process data on our behalf; legal or government authorities if required by law; and third parties with your explicit consent. Contracted vendors are required to safeguard your data.
- Data Retention
- We retain phone numbers and message history only as long as necessary for the purposes described, typically up to 24 months after opt-out or account termination unless a longer retention period is required by law.
- Security
- We use reasonable administrative, technical, and physical safeguards to protect your information. No method of transmission or storage is completely secure; absolute security cannot be guaranteed.
- Children
- We do not knowingly collect SMS opt-ins from persons under 16. If you believe a minor has opted in, contact us to request removal.
- Your Rights
- Depending on your jurisdiction, you may have rights to access, correct, restrict, or delete your personal information. To exercise these rights or to request a copy of the information we hold, contact us at the details below. We will respond in accordance with applicable law (e.g., TCPA, CCPA, GDPR where applicable).
- Changes to This Policy
- We may update this policy. Material changes will be communicated by SMS or other prominent means where required.

